Kururuwa Frog: Maɗaukakin Jagora don Audit da Inganta Fasahar Yanar Gizon Ku SEO

A cikin duniya mai ban sha'awa na matsayi na yanar gizo, inganta shafin don yin fice a cikin sakamakon Google shine mabuɗin ga kowane aikin dijital da ke son yin nasara. Akwai kayan aikin da yawa waɗanda aka ƙirƙira don sauƙaƙe rayuwa ga masu ba da shawara, hukumomi, da kamfanoni waɗanda ke neman haɓaka ayyukan gidajen yanar gizon su. Daga cikin duk waɗannan zaɓuɓɓukan, Screaming Frog SEO Spider ya fito fili a matsayin ɗaya daga cikin abubuwan da aka fi so kuma mafi dacewa don aiwatar da binciken fasaha da bincike mai zurfi.

Idan kuna mamakin menene Screaming Frog, yadda zai iya taimaka muku gano matsaloli, ko waɗanne fasalolin da yake bayarwa daidai, kun zo wurin da ya dace. A cikin wannan labarin, zaku sami jagorar ƙarshe, inda zaku gano komai daga yadda Screaming Frog ke aiki zuwa duk dabaru da kayan aiki masu amfani don haɓaka fasahar SEO na kowane gidan yanar gizo. Yi shiri, saboda wannan zai canza yadda kuke duba gidajen yanar gizo.

Menene Screaming Frog SEO Spider kuma menene ake amfani dashi?

Frog Creaming Aikace-aikacen tebur ne, akwai don Windows, Mac da Linux, wanda ke aiki a matsayin mai rarrafe, wato, yana kwatanta halayen injunan bincike kamar Google don tantance kowane gidan yanar gizo sosai.

Wannan software tana bincika duk URLs, gano matsaloli, tattara tarin bayanai, kuma tana nuna bayanan ta hanyar da aka tsara, kamar maƙunsar rubutu tare da tebur mai sauƙin bincike.

Makullin Screaming Frog shine ikonsa na gano kurakuran fasaha, karya hanyoyin haɗin yanar gizo, abubuwan da aka kwafi, miyagu mara kyau, kuskure ko ɓacewar alamun meta, matsalolin ƙididdigewa, da kowane nau'in al'amurran da za su iya cutar da hangen nesa da aikin gidan yanar gizo a cikin injunan bincike. Godiya ga cikakkun rahotannin sa, ƙwararru na iya yanke shawarar yanke shawara da haɓaka shafuka na kowane girman: daga ƙananan bulogi zuwa hanyoyin haɗin gwiwa tare da dubban URLs.

Babban fa'idodin amfani da Screaming Frog a cikin SEO

• Bibiya ta atomatikYana nazarin duka ƙananan gidajen yanar gizo da manyan ayyuka a cikin wani al'amari na mintuna, yana adana lokaci mai ƙima idan aka kwatanta da nazarin kowane shafi da hannu.
• Cikakken gano kurakurai masu mahimmanciDaga rugujewar hanyoyin haɗin yanar gizo, ƙasidar da aka tsara ba daidai ba, batutuwan cin mutuncin kalmomi da kwafin abun ciki zuwa ga ingantattun hotuna ko tambarin meta masu rauni.
• Rahoton da za a iya daidaitawa da fitar da bayanai mai yawaYana ba da damar tacewa da zazzage duk wani bayanan da ya dace da SEO (taswirar yanar gizo, metadata, hotuna, hanyoyin haɗin gwiwa, albarkatun da aka toshe, da sauransu).
• Haɗin kai na asali tare da Google Analytics da Google Search Console: Akwai kawai a cikin nau'in da aka biya, yana ba ku damar ƙetare bayanan bin diddigin bayanai tare da ainihin zirga-zirga da ma'aunin gani.
• Jagora ga duka gidajen yanar gizon ku da kuma tantancewar gasaYana sauƙaƙe nazarin kowane rukunin yanar gizon da ke cikin alkuki, da kuma kwatanta kai tsaye na gine-gine da dabarun haɗin kai na ciki.
• Jimlar gyare-gyareTace ta sassan, kewaya cikin tsarin bishiya, yin bincike na al'ada, kuma daidaita binciken ga takamaiman bukatunku.

Ta yaya Screaming Frog ke aiki? Jagorar mataki-mataki daga shigarwa

1. Basic Installation and Configuration

Farawa da Screaming Frog wani biredi ne. Je zuwa gidan yanar gizon Screaming Frog na hukuma kuma zazzage sabon sigar. Bayan tsari mai saurin gaske, zaku sami komai a shirye don amfani akan duka biyun WindowsYana aiki akan duka Mac da Linux. Lokacin da ka buɗe shirin, za ku sami madaidaicin dubawa, shirye don shigar da URL ɗin da kuke son tantancewa - ba wai kawai yana ba ku damar bincika gidajen yanar gizon ku ba, har ma da kowane aikin gasa.

2. Lasisi da sigar kyauta

Kururuwa Frog yayi a free version Wannan yana ba ku damar rarrafe har zuwa URLs 500 a kowane scan-isasshen bulogi, ƙananan kantunan kan layi, ko binciken farko. Idan rukunin yanar gizon ku ya zarce waccan lambar ko kuna buƙatar abubuwan haɓakawa (haɗin kai, fassarar JavaScript, adana ayyukan, tallafin fasaha), kuna buƙatar haɓaka zuwa lasisin da aka biya, wanda ake siya kowace shekara.

3. Pre-bincike sanyi

• Ationwaƙwalwar ajiyaWannan yana da mahimmanci idan za ku duba manyan shafuka. Daidaita adadin RAM ta zuwa Saituna> Tsarin> Ƙwaƙwalwar ajiya.
• Gudun da adadin zarenDon guje wa yin lodin uwar garken, za ka iya zaɓar yin rarrafe a hankali a cikin Saituna > Gudu.
• Canjin Mai Amfani: Yi koyi da masu bincike daban-daban ko injunan bincike don ganin yadda suke fassara gidan yanar gizon ku.
• Cire URLIdan akwai wurare kamar yankuna masu zaman kansu ko gwaje-gwaje waɗanda ba kwa son samun dama ga su, ƙara su zuwa Saituna> Cire.

4. Kaddamar da scan

Shigar da babban URL a saman mashaya kuma danna "Fara". Sa'an nan mai rarrafe zai fara aiki, ya ratsa hanyoyin haɗin ciki da na waje, kulle-kulle albarkatun, hotuna, da duk sauran abubuwan da ke cikin jama'a masu ƙima da ya samo.

5. Kallon gani da bincike na sakamakon

Yayin da rarrafe ke ci gaba, allon zai cika da bayanai a cikin shafuka masu jigo: Martanin Sabar, Laƙabin Shafuka, Bayanin Meta, Masu kai, Hotuna, Umarni (robots, canonical…), da sauransu. Kuna iya tsarawa ko tace gwargwadon sigogin da suke sha'awar ku don nemo batutuwan da suka fi matsa lamba.

Binciken fasaha na SEO: manyan ayyuka na Screaming Frog

1. Lambobin Amsa HTTP da Kurakurai masu Mahimmanci

A cikin Lambobin amsawa za ku gano lambobin 404 da sauri (shafukan da ba a samo ba), lambobin 500 (kuskuren uwar garken), ko turawa mai matsala (301, 302). Gyara waɗannan kurakuran yana da mahimmanci saboda suna shafar ƙwarewar mai amfani da kuma ikon Google na rarrafe da fiddawa shafin daidai.

Danna kowane kuskure don ganin shafukan da abin ya shafa da kuma hanyoyin haɗin da ke nuna su, yana sauƙaƙa gyara su.

2. Binciken hanyoyin haɗin ciki da waje

Haɗin kai yana da mahimmanci don isar da dacewa da kewayawa. Screaming Frog yana taimaka muku gano shafukan marayu, karyar hanyoyin haɗin gwiwa, maimaita anka, ko matsalolin gine-gine na gidan yanar gizo. A cikin ɓangaren haɗin kai na ciki da na waje zaku iya tantance adadin hanyoyin haɗin yanar gizonku da aka karɓa da aikawa, waɗanne rubutun da ake amfani da su kuma idan akwai hanyoyin haɗin yanar gizo da suka karye ko kuskure.

3. Gano kwafi ko abun ciki maras dacewa

Amfani da taken Shafi, Bayanin Meta da Kwafi/Kusa da masu tacewa, Yana yiwuwa a gano shafukan da ke raba lakabi, kwatance, rubutu iri ɗaya, ko tsarin da zai iya haifar da matsalolin cin mutumci ko hukuncin SEO. Software yana gaya muku waɗanne ne ya kamata ku bincika kuma ku inganta su don guje wa lalacewar iko da ruɗani don injunan bincike.

4. Audit na metadata da headers

Haɓaka alamun taken, Meta Description, H1, H2 da H3 kanun labarai suna da mahimmanci ga kan-shafi SEO. A cikin waɗannan shafuka za ku iya samun:

• Shafukan da ba su da metatags
• Kwafi ko wuce gona da iri tsayi/gajeren metadata
• Bacewa, maimaitawa, ko kanun labarai marasa daidaituwa

Wannan yana ba da damar shawarwarin haɓakawa don ƙarin sunaye masu ban sha'awa da kwatance - muhimmin abu don haɓaka CTR a cikin bincike.

5. Hoto da inganta kayan aiki

Shafin hotuna yana taimakawa ganowa fayilolin da suka yi girma da yawaHotuna ba tare da halayen ALT ba (maɓalli don samun dama da SEO), kazalika da kwafi ko ingantattun hotuna marasa kyau.

Rage girman fayil yana inganta saurin lodawa, mai mahimmanci bayan da Google Core Web VitalsƘara bayanin ALT yana inganta bincike na gani da damar yanar gizo.

6. Canonical tags da indexing matsaloli

Screaming Frog kuma yana gano kurakurai a cikin amfani da tags rel=canonicalURLs ɗin da ba daidai ba na canonical, rashin canonicals, canonicals waɗanda ba za a iya fidda su ba, ko canonicals da yawa a kowane shafi-duk abubuwan da ke faruwa akai-akai na kwafin abun ciki da asarar martaba.

7. Taswirar yanar gizo na XML da robots.txt

Ɗaya daga cikin mafi kyawun fasali shine ƙirƙira ko bitar taswirar rukunin yanar gizon XML. A cikin taswirorin rukunin yanar gizon, zaku iya ƙirƙira, keɓancewa, da fitarwa taswirar rukunin yanar gizo a shirye don ƙaddamarwa zuwa Console Neman Google. Bugu da ƙari, za ku iya bincika idan an toshe URLs ɗin da ke cikin taswirar rukunin yanar gizon robots.txt, wanda zai iya hana yin nuni da su.

8. Haɗin kai tare da Google Analytics da Google Search Console

Sigar da aka biya ta ba ku damar haɗa asusun Google Analytics da Binciken Console, yana sauƙaƙa don bincika ba kawai bayanan bin diddigin ba, har ma da ainihin zirga-zirga, ma'aunin mai amfani, da matsayi na SERP. Wannan yana taimaka muku bayanan ketare da ba da fifikon haɓaka fasaha dangane da tasirin su.

9. Loading gudun bincike

A cikin Times Times tab za ku gani a kallo wanda URLs ke ɗaukar ƙarin daƙiƙa don ɗaukar nauyi, gano yuwuwar ƙulli (hotuna masu nauyi, ingantaccen rubutun rubutu, da sauransu). Inganta gudun yana da mahimmanci don riƙe mai amfani kuma don mafi kyawun matsayi akan Google.

10. Na musamman auditing da ci-gaba data hakar

Screaming Frog ba'a iyakance ga bincike na asali ba: zaku iya ƙirƙirar ƙa'idodin cire bayanan al'ada ta amfani da Kanfigareshan> Custom> Haɓakawa, kuma ayyana alamu don samun takamaiman bayanan da kuke buƙata a kowane bincike na musamman.

Matsaloli masu dacewa da yanayi inda Screaming Frog ke yin bambanci

• Fara aikin SEOAna amfani da shi don yin bincike na farko wanda ke gano duk matsaloli da gazawar rukunin. Bayanin bayyani cikin sauri yana nuna muku abin da kuke buƙatar ingantawa.
• Tsarin ingantawa na ci gabaA cikin tsaka-tsaki, bayan kowane canji ko aiwatarwa, yana yiwuwa a sake rarrafe don bincika cewa gidan yanar gizon bai karye ba, cewa babu wata hanyar da ta karye ta bayyana, ko kuma cewa turawa suna aiki.
• Hijira da sake tsarawaKayan aiki ne mai ƙarfi don tabbatar da cewa, bayan ƙaura ko canjin dandamali, babu wata hanyar haɗin gwiwa da ta karye, ana kiyaye matakan ƙididdigewa, kuma duk turawa suna aiki kamar yadda ya kamata.
• Binciken gasaYana ba ku damar bincika shafukan abokan hamayya, gano gine-ginen su, tsarin haɗin gwiwa, dabarun keyword da ingantawa don nemo dama da rauni.

Bambance-bambance tsakanin sigar kyauta da biyan kuɗi

La free version Yana da iyakacin URLs 500 a kowane rarrafe kuma ya rasa fasali kamar fassarar JavaScript, haɗin kai tare da ayyukan Google, ajiyar aikin, haɓakar al'ada na ci gaba, da sauran zaɓuɓɓuka. Don matsakaita zuwa manyan shafuka, yana cire hani kuma yana buɗe cikakkiyar damar mai rarrafe, yana mai da shi sha'awa musamman ga hukumomi ko ƙwararrun ƙwararru.

Samun mafi kyawun Screaming Frog: tukwici da dabaru

• Tace me za'ayi nazariKuna iya iyakance bin diddigin zuwa mahimman sassan gidan yanar gizon kawai.
• Yi amfani da keɓaɓɓen bincike: Bincika takamaiman alamu ko kurakurai ta amfani da aikin bincike na ci gaba ko hakar al'ada.
• Fitar da abin da ya dace kawaiƘirƙiri rahotannin da aka raba ta wurare masu mahimmanci kafin aika bayanai ga ƙungiyar ci gaba ko abun ciki.
• Gudanar da bincike na lokaci-lokaciKada ku jira har sai kun sami matsala mai tsanani. Binciken kowane wata yana kiyaye gidan yanar gizon ku mara kuskure kuma yana ba ku damar gano batutuwa kafin su cutar da zirga-zirgar ku.
• Kwatanta bayanan da suka gabataAjiye rahotanni kuma kwatanta su don ganin juyin fasaha da tasirin kowane ingantawa.

Screaming Frog shine, ba tare da shakka ba, ɗayan mahimman kayan aikin a cikin ƙwararrun ƙwararrun SEO. Godiya ga ikonsa don gano kurakuran fasaha, haɓaka gine-ginen ciki, samar da taswirar rukunin yanar gizo, gano damar haɓakawa, da sauƙaƙe haɗawa tare da sauran dandamali, ya zama ma'auni don ingantaccen bincike mai inganci. Idan baku gwada ta ba tukuna, zaku iya farawa tare da sigar kyauta kuma ku dandana yadda cikakken bincikensa ya ba ku damar yanke shawara mafi inganci don rukunin yanar gizon ku da rukunin abokan cinikin ku. Nasiha ɗaya na ƙarshe: zauna a saurare don ɗaukakawa, saboda Screaming Frog koyaushe yana haɓakawa, kuma kowace sigar tana haɗa sabbin abubuwa waɗanda zasu iya yin babban bambanci.

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